In the Gospel of Luke, Jesus tells a parable of a rich man and a poor man. They both die and the rich man finds no comfort in the afterlife unlike the poor man. In essence turning the notion of it’s not what you know, but who you know upside down. In the story only the poor man is named which leads us to ask why is his name so important? Because when we know someones name something begins to happen. Relationship happens…it’s easier to walk in Love with someone when you know their name.